Post(s) tagged with "cord cutting"
Ericsson has released a new report showing the rapidly changing complexion of TV use. Social media is growing like mad, and although Ericsson downplays it, an additional 7% in cord cutting since 2011 is like a tire iron coming through the windshield.
[And I wish they would stop talking about TV ‘consumption’. No one is consuming anything. Let’s just call it TV use.]
Cord cutting is the new file-sharing.
Of course, I don’t mean to say that all cord cutters are pirates. Sure, a subset of them are definitely getting their TV show fix from BitTorrent sites and cyberlockers after ditching cable, especially in countries where no legal alternatives exist. But in the U.S., many people instead turn to Hulu, Netflix and even free over-the-air TV once they cut the cable cord.
Still, cord cutting and file-sharing have a lot in common. On the surface, both are about paying less for movies and TV shows. But take a closer look, and you’ll realize that money is only part of the equation. What really unites cord cutters and file-sharers is that they want to take their media consumption into their own hands.
Cord cutters don’t just want to watch what’s on TV at any given time anymore, and they don’t want to spend hundreds of dollars a year on channels they don’t need, or don’t agree with. Instead, they want to have access to the media they want, when they want it, on the devices of their choice.
The same is true for file-sharing. Sure, one of the reasons that people download torrents is that they’re free. But more often than not, free is the only price point that TV shows or movies are available at to begin with. It can take months before U.S. TV shows become available in Europe or elsewhere, and broadcasters in countries like Germany still think that their audience would rather listen to horrible dubbing as opposed to the English original. In many cases, the only way to get that new TV show episode everyone is talking about on Twitter and Facebook is BitTorrent.
Finally, both file-sharing and cord cutting are driving innovation, often against established industries that would rather keep things the way they are. If it wasn’t for file-sharing, Spotify & Co. wouldn’t exist. And if it wasn’t for people looking for alternatives to traditional cable, Netflix would still just be a DVD rental service.
Janko Roettgers, Cord Cutting Is The New File-Sharing via TorrentFreak
Blip.tv released the findings of the largest research initiative to date focusing on original web video.
The study, performed by Dynamic Logic, offers insights into how, when and where blip.tv audiences are consuming online video, and has strong implications for the future of televisiona and online video. The study’s results shed light on viewer attitudes towards online advertising, the extent of cord cutting, and the prime hours for original series viewing.
Key findings include:
- Viewers are cord cutting. Online video consumption is rising as TV viewership is shrinking: compared to six months ago, viewers are watching nearly 9% less cable television, and increasing online content viewing by 26%. Online programming consumption on Mobile and video game platforms is up 19% and 18%, respectively.
Original online series are being watched during prime-time hours. Findings show that 8-11 pm is the most common time period for people to watch. 6-8pm is second most common.
- Advertising is more acceptable for original online series than for television streamed online. The research showed that for blip.tv’s audiences, 43% reacted positively to pre-roll advertising on original online series, whereas only 30% reacted positively to pre-roll advertising on television content streamed online.
- The average viewer of online series is 33 years old, and college educated. And the viewers are evenly divided between men and women.
Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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