Transmedia: Storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the story universe, including where user actions affect the experience of content across multiple platforms (eg reaching a score level in an online game unlocks the next mobile episode).
via Screen Australia
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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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