I was interviewed yesterday (via telephone from Stockholm) by Eric Mattson of MarketingMonger, a guy who plans to interview 1000 people in what is likely to be a multi-year project:
[from The Blog Post That Launched One Thousand Podcasts]
So…taking a page from Greek Mythology, with this post I’m launching a project to conduct ONE THOUSAND podcast interviews of marketers, bloggers, authors, designers, entrepreneurs, and social media innovators.
I’m sure you have questions. Since I can guess at some here are my current answers.
Why do this?
I believe that social media is still in its infancy. Podcasting, tagging, blogging, gaming, social networking and similar trends have only just begun to affect our lives and marketing. In order to understand the changes, I believe that one must participate.
Why one thousand interviews?
I chose 1,000 because 100 seemed too easy and 10,000 seemed too big. A thousand interviews seems like a good “stretch” goal.
Why focus on marketing and social media?
Because that’s what I’m interested in. And if I’m going to talk about something for, hmmm, let’s see, 30 minutes x 1,000 interviews, carry the 2, roughly 500 hours, I want it to be interesting to me.
How long will it take?
I don’t know. A couple of years.
What do you hope to get out of this?
A better understanding of how social media is changing marketing. A chance to talk with interesting people. A better professional network. A chance to share all of that with the community. Maybe, BIG MAYBE, some consulting gigs or some sponsorship.
How can I help?
I’m glad you asked. Here’s my current thinking.
Subscribe - You can either simply subscribe to my blog’s RSS feed or to the podcast feed. If you need help, Apple explains how to use iTunes to subscribe or you can google it.
Participate - In order to conduct one thousand interviews, I need you. I will be proactively seeking out people to interview based on news and blogs and such but I’d love a willing victim or two. If you want to participate, you need to 30 minutes or so, a phone (landline prefered) and something marketing-related that you’re passionate about and want to talk about. Email me if you’re interested.
Advise Me - I’m relatively new to podcasting. As this project continues, I will be continually improving the podcasts that I make. If you know more than I do and want to give me some advice, I would love it. Just email me.
Support - Life costs money. But the podcasts I’m making will be free. Eventually, I may set up a tip jar for personal donations. But if your company might want to sponsor the project with cash and/or donations of services (castingWords, are you listening?), drop me an email. If nothing else, I like link love.
Have questions? Email me or post comments. The project is a work in progress.
Wild. I like a guy with big dreams. But since he is only on interview #3, he has a long way to go.
Here’s the podcast, although I think his story is more interesting than this interview: MarketingMonger: MarketingMonger Podcast #3: Interview with Stowe Boyd.
We must judge models on whether they are useful, and not condemn them simply for being imperfect.
