Posting this here to have a short description of social email concept to share with others:
Imagine a social tool in which an ongoing email thread — for example with a business customer or prospect — could be treated as a social object, like a document with several sections. Social email users could share that object with others in their workgroup, for example, annotating the thread, and assigning someone in the group to follow-up with the customer. In a sense this would be treating email as the lowest common communication channel — one that doesn’t require adoption of some new tool — while the workgroup would be communicating among themselves at the highest common communication channel: a social coordinative tool in which email is content, not context.
The data shows that, on the day of its public debut, Google traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google , few of them saw reason to stay.
is turning out to be might be just-another-failed-social-experiment for Google.
I wonder why I can’t convince them to socialize Google’s core tools: Gmail and Google Calendar? Anyone listening?
Update 11:56am: Others have analyzed the math better than I did:
Tim Worstall via Forbes
Note that the traffic jumped before it fell back again: so what’s the result of the interaction of those numbers?
Well, if traffic was 100 when Google plus was invite only, then opening it up to all comers led to a 1,200 percent raise in traffic, then we’ve got traffic of 1,200. A 60% decline from 1,200 leaves us with traffic of 480 (doesn’t matter whether this is users, page views, visits or whatever, the math is the same).
So, what the report is actually saying is that in less than a month traffic has risen 480%, or 4.8 times.
Which isn’t, really, all that much of a failure.
It has been pointed out to me that Chitika is a competitor of Google, as well, and may have an agenda here.
I will revisit this as others come forward with other numbers, but the graph appears to support the idea that the surge of interest has tapered off, even if use is higher than before the opening of the beta.
I started using Sparrow this week — a Mac OS X lightweight email client — partly to get a three pane email view.
Then today, I read that Google announced a three pane display on Gmail, similar to what they did on the iPad.
So, I am out the $9.99 for Sparrow, I guess.
Sparrow is a reasonably good email client, but I was a bit misled by the positioning as a ‘social email client’. What’s the social part? It’s just email in a slightly more fluid UX.
There is a place for social email — as I wrote about in Liquid Email in July — but Sparrow isn’t it. And neither is Gmail.
So I’ll go back to Gmail. mostly because I can have a more-or-less similar experience on all platforms I use.