Post(s) tagged with "social awareness"

He’s Got A Gregarious Physiology

I have long maintained that the Dunbar Number — we supposedly can only maintain a small number of close relationships, and only remain connected to 150 people in total — isn’t a constant: it’s a variable. I have been on the look out for research that supports this premise, and something new has come to light.

Lisa Feldman Barrett, working with a team at Mass General Hospital in Boston, has new research that suggests that the size of the amygdala correlates strongly with the number of close friendships that people maintain:

Ian Sample, Social whirl of a life? Thank your amygdala

Researchers have found that part of the brain called the amygdala, a word derived from the Greek for almond, is larger in more sociable people than in those who lead less gregarious lives.

The finding, which held for men and women of all ages, is the first to show a link between the size of a specific brain region and the number and complexity of a person’s relationships.

The amygdala is small in comparison with many other brain regions but is thought to play a central role in coordinating our ability to size people up, remember names and faces, and handle a range of social acquaintances.

Researchers at Massachusetts General Hospital in Boston used magnetic resonance imaging (MRI) scans to measure the amygdalas of 58 people aged 19 to 83 and found the structure ranged in size from about 2.5 cubic millimetres to more than twice that.

As part of the study, each of the volunteers completed a questionnaire giving the number of people they met on a regular basis. They also commented on the complexity of each relationship. For example, one friend might also be a boss, meaning the person had to adapt their behaviour with the person depending on the nature of their encounter.

The team, led by psychologist Lisa Feldman Barrett, found that participants with larger amygdalas typically had more people in their social lives and maintained more complex relationships.

Those with the smallest amygdalas listed fewer than five to 15 people as regular contacts, while those with the largest amygdalas counted up to 50 acquaintances in their social lives. Older volunteers tended to have smaller amygdalas and fewer people in their social group.

Writing in the journal, Nature Neuroscience, Barrett’s team cautions that the finding is only a correlation, meaning they cannot say whether there is a causal link between the size of the amygdala and the richness of a person’s social life. However, previous studies with primates show that those that live in large social groups also have bigger amygdalas. “People who have large amygdalas may have the raw material needed to maintain larger and more complex social networks,” said Barrett. “That said, the brain is a use it or lose it organ. It may be that when people interact more their amygdalas get larger. That would be my guess.

“It’s not that someone with a larger amygdala can do things that someone with a smaller amygdala cannot do. People differ in how well they remember people’s names and faces and the situation in which they met them. Someone with a larger amygdala might simply be better at remembering those details,” Barrett added.

Barrett’s conjecture about brain plasticity is supported by many other studies, like Eleanor Maguire’s research on London taxi drivers, showing that gaining ‘the knowledge’ of the city’s streets leads to the growth of the hippocampus.

Relative to Dunbar’s Number, it seems that general brain plasticity is at work again: those that exercise the amygdala — by having more close relationships, or by putting themselves in the context of meeting and knowing more people — are likely to ‘exercise’ the amygdala, allowing them to broaden and deepen their social awareness about larger numbers of people. This suggests that ‘theory of mind’ is a deep skill, like martial arts or playing an instrument.

If you want to become more deeply invested in a larger number of relationships, you need to work at it, and use tools that make it possible to do it at all. 

I maintain that streaming apps like Twitter serve amplifiers of our social awareness: our theory of mind. Just like cooked food allowed early hominids’ diet to change, freeing them from the requirement of chewing for hours every day, streaming apps make it possible to remain meaningfully involved with a larger number of people than formerly possible, and probably increasing the size of our amygdalas. 

Of course, these are deep skills, and will require 10,000 hours of practice before we will have achieved mastery. Roughly ten years of practice for a few hours daily.

Maybe I should have my amygdala scanned.

Putting A ® On Fauxial Awareness Is A Faux Pas

[update 4:56pm 30 Nov 2010 — Apparently CV meant the ® as a joke. I suggested that she might want to include a footnote for the clueless, like me.]

I read this post, which castigates the MAC Cosmetics company for using the Juarez Mexico landscape as an ‘inspiration’ for a product campaign. Apparently Juarez has unusually high levels of violence against women, and various groups have stepped forward to complain.

Personally, I think this is a tempest in a teapot. Imagine the situation where some cosmetics company decided to use the harsh winters of Boston as an element of a campaign for winter skin care products for black women. Some groups might complain because of the riots and violence against blacks in the ’60s during court-imposed forced integration. Or a campaign for Chinese food inspired by San Francisco could be condemned for the racist treatment of ‘coolie’ laborers. And so on.

Everyplace in the world can be held up as the locus of some particular sort of hatred, violence, racism, or bias. Everywhere.

My position does not mean that I am in favor of violence against women, and neither does MAC Cosmetics use of the Juarez landscape, either.

Buried in this story, though is something equally odd.

CV Harquail,  Only A Cosmetic Apology? MAC ‘s Juarez Controversy & Fauxial Awareness

Fauxial Awareness®

Faux-ial Awareness(fo-shall) is the social equivalent of greenwashing.

Organizations are fauxially aware when they have superficial campaigns to address social issues but demonstrate in their behavior that they are totally blind to the complexities and realities of these issues.

CV Harquail has registered a trademark for a term she is offering up to define the sort of social greenwashing that she and others believe that Mac Cosmetics is engaged in: an insincere apology intended to quiet some group of activists, but which does not actually mean that the company believes it did something wrong.

Leaving aside the Mac Cosmetics issue, I am surprised that someone would try to control a term — like fauxial awareness — in this day and age. In a time where we are theoretically committed to sharing ideas openly, it strikes me as old-fashioned and clumsy: a faux pas.

Besides, social awareness — specifically not trademarked — is a perfectly good term, and I don’t have to explain to people how to pronounce it.

Source: authenticorganizations.com

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

  • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

  • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.