Post(s) tagged with "hucksterism"

StarGreetz Attracts Star Backers - Brooks Barnes ⇢

Mr. Frankel said, “We have reinvented online and mobile marketing.” He added, “For a celebrity to look you in the eye and speak your name, that is enormously valuable in breaking through clutter and increasing brand engagement.”

This is super weak sauce. Stargreetz is going to quickly fall from view, and a year from now (or sooner) hit the dead pool.

It’s easy to get aging atheletes and cartoons to say ‘Hi, Mike’, but I think it’s crazy to imagine this will lead someone to by Cheetos.

6 June 2011 1 Permalink
stargreetzhucksterism

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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

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GigaOM Research analyst and curator.

Also writing beaconstreets.com.

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Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.