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Posts tagged with ‘guardian’

An experiment in opening up the Guardian's news coverage →

Guardian announces ‘open newsdesk’ — paper will publish (not all) of the stories it is working on, and hope to get early guidance from readers. Definitely trying to swim upstream ahead of curation into creation.

The newsonomics of Netflix and the digital shift - Ken Doctor →

Ken Doctor via

The print world ends not with a bang, but with price increase after price increase.

These economics of transition have a second, big piece for publishers that Netflix doesn’t have to worry about: advertising. With advertising accounting for 70 percent of newspaper revenues worldwide, the huge question for publishers is how much ad revenue they can make from purely digital customers. In the U.S, newspaper publishers know they make more than $500 a year on a Sunday print subscriber. With reduced digital product cost (like Netflix’s reduced cost of streaming), newspaper and magazine publishers won’t need the same level of revenue, but they will need a substantial part of what they are getting today. Those economics are just being modeled now in 2011, as the promise of higher-priced and higher-value tablet (and smartphone) advertising looks like it may be real and buildable.

Magazine and newspapers aren’t yet ready to more forcibly shift the audience in the direction of digital-only.

Timing is a big question here. Reed Hastings is flipping the Netflix switch more heavily toward digital, even though fewer than half his revenues are yet there. For newspaper publishers, with no more than 20 percent of their overall revenues in digital, the time may be one to three years away.

When publishers flip that switch — pushing customers more heavily toward digital — they want the force to be with them, not against them. The news and feature businesses are different than Netflix’s. Yet the strategies involved — make the old business a division, model out the new business model, move to it as quickly as you can once you’ve got it figured out — all apply. In mid-2011, Netflix is a canary in a (circulation) coalmine, with lessons to be learned.

I bet the future is unequally distributed (as Gibson said), and we will see some — like the Guardian — adopting the Netflix one-two punch pretty quickly.

Short Takes for 19 May 2010 

Dave McClure stirs the pot at Google I/O conference, stating ‘Open Is For Losers’. Looks like he was just taking one side of an argument as a rhetorical device, though.

Maybe McClure was channeling Steve Jobs, because Apple was completely absent from Google I/O, the elephant in the room no one was talking about, according to Louis Gray.

Mark Zuckerberg just can’t get out of the limelight. Today’s news is possible securities fraud, a claim brought by the founders of ConnectU, who won a settlement against Zuckerberg and Facebook in 2008 but who are claiming he manipulated stock prices to make the settlement less than agreed.

The Guardian’s Open Platform launched today, perhaps the best support for my argument that in the future successful media companes will look and act like software companies.

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A True Baseline For Personal Authority (and Starting From Zero: Day 35)

Technorati’s wheels are grinding again, and /Message has been updated, moving from 242 links from 140 sites and a rank of around 10,324 to 340 links from 182 sites and a new rank of 7,379:

Yesterday, I predicted a jump below 5,000, based on the recent surge at BlogPulse. I looked more closely, and the BlogPulse ranking climb was slightly more gradual than I had thought, so changes in one of the two systems are still a fairly good predictor of the scale of changes in the other.

Since Technorati is a hotbed of innovation on authority (see Technorati Authority Filter), it would be sweet if they supported BlogPulse-style graphs, indicating the rise (or fall) of ranking over time, and the comparison of different blog’s rankings over time.

Note that Technorati rankings are that: rankings of blogs. They are not really linked to individuals, except that we know the blogs are written by someone, or some group, by inference. The worst example of that is group blogs and individuals with multiple blogs. Technorati handwaves at the problem, merely associating a person’s profile to the blogs they claim. So, by that approach, one individual — the one that ‘claims’ the blog — gets all the authority associated with a group blog, and the others get none. The worst situation would be a person who has worked long and hard at several group blogs, and who apparently might have no authority at all!

So Technorati needs to create a real personal authority model:

  • Blog authority and personal authority are closely related, and in the unique case of a blogger who only writes on one blog and has no collaborators, they are one and the same. But in every other case, they are different. Perhaps very different.

  • Personal authority is tied to the individual, not the blog. That means that an individual should by some means be able to claim their own posts, and own them. This would allow collation of links and references from multiple blogs into a personal authority rank. This would require author identity to be established, in a way similar to blog claiming, and Technorati would have to learn to read the “by Stowe Boyd” elements of blog posts.

  • Personal authority is not just a matter of links. Those who are authorities in their field are widely cited without direct attribution to specific posts. In my own case, just as examples, in the past week Steve Gillmor wrote a post called Idiot Wind that suggested I was a loon without linking to /Message or the post he was incensed about, and something I wrote in early January at Get Real was quoted by a writer at the Guardian. In both cases, my authority in the field should have been impacted. (Of course, Gillmor’s withholding a link might have been calculated to avoid offering me a boost to my authority on the subject, since his contention was that I am all wrong about the subject in question. In my view, it makes an argument like his hard to follow for the reader, since he is referring to comments that the reader cannot click through to read. What he should have done was use a link with a “nofollow” attribute, which is a way of linking without conferring authority, more or less.)

  • Personal authority is linked on the cascading of influence, which systems like memeorandum leverage and display, but which is not well-captured in Technorati. I wrote a post recently about the Conversational Index. Technorati dutifully noted the number of links to the story, and their originators. But that post led to a really large bloom of thought and argument, where ultimately hundreds of posts were written, many of which did not refer back to the initiation point at all. True, Technorati does capture the first order indicator of that meme bloom, but its conceivable that some of the second and third tier authors in that explosion of thought around the CI wound up with similar link counts from similarly ranked referrers. But the originator of a thought and its secondary critics and admirers should are not in general gain the same degree of authority. The innovator should be recognized in a different way, perhaps on a different scale. I think discovery of the source of these blooms is a critical element of authority in the real world and one that is absent in Technorati, today.

By no means an exhaustive list, but is only an indicator of where Technorati (or others) will have to go before we have established a true baseline for personal authority.


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