Roger Cohen, The Quest to Belong
Next year’s Thanksgiving grace.
I followed a mention in some online journal, back at the end of June, to an online whatzis called The Dollar ReDe$ign Project. The man behind it is Richard Smith, a brand strategy consultant, whose work is showcased at ThinkCreateBelieve.com, whose company is The Extent Or Measure Of A Surface, and whose main blog is The Daily Blend.
He’s been interviewed all over, most recently on Fox, who pronounced it “the neweset internet craze.”
Richard’s deep motivation was to help restart the economy, and the means? Redesigning our money, and rebranding it, to shift our thinking and to help the little bits of paper in our pockets act as a sort of social catalyst for change. He set up the project in the form of a contest, and received dozens of truly wonderful designs.
Kyle Thompson won the contest with this design, who wrote ““I sought inspiration in numerous areas of American culture and history, and eventually decided to focus on the philosophers and political thinkers (i.e. Thomas Hobbes, John Locke, Charles de Montesquieu, among others) who inspired the Founding Fathers. I chose this for several reasons, the most important being that I feel that a new system of US currency should be hopeful and positive, while simultaneously reminding citizens and the world at large of the ideals on which the United States was originally founded.”
Runners-up included these:
I had a chance to interview Richard last week, just after he had announced the winning five designs in the contest.
I hope that all those coming here and reading this will sign the petition, and support this project. To date, Obama’s administration has not paid much attention, but if enough of us keep howling about this, maybe they’ll think about it.
The Future Of Money series is sponsored in part by Neo.org