Post(s) tagged with "connectives"

When the mind is employed about a variety of objects it is some how expanded and enlarged.

Adam Smith, 1766

Letting things happen is so often not a marketing objective. The battleground for business and marketing power is often intent on developing brokerage as a means of cultivating dependency and seeking control over people’s minds, using direct or indirect commands to ‘like us!’ and the ease and convenience of zombification strategies designed to nudge and dilute free will. Decode marketing speak and very often consumer choice often is the elephant in the room, the thing that technology applied to marketing and advertising can obliterate because it’s too random. With so much invested in the way we do things, marketers often assume it’s easier to change the nature of the consumer than the nature of the business model.

Yet the skill and the insight involved in letting things happen is like that of a good sailor with their hand on the tiller, and the metaphor for social businesses as a means of cocreated and generative value can be a boat where people are in it together. Social businesses where people connect because they want to are essentially an odyssey towards value created out of a common purpose, need or desire. It puts problem solving, not profiteering, at the heart of the corporate intention. That kind of interaction between people is the warp and the weft of healthy social fabric for a distributed, networked age.

Contrast that with what we are seeing revealed as ‘wounded people and wounded organisations’, as Anne-Marie put it over lunch. We’re seeing networked opportunities blocked by obedient gatekeepers only trying to do their job and organisations stuck in vicious repeat loops confined by their own protocols. When the risk of breaking out of ‘the way we do things around here’ is regarded as culturally and operationally too disruptive, what happens it that emergence becomes emergency and business models become calcified.

- Anne McCrossan,  Social business, social fabric and the healing mesh

I’m an advocate of ‘letting things happen’, but also of a less collectivist bent. I don’t think people need to operate as if they are ‘all in it together’ except in the most general sense of working together. In fact, I think the premises of collective work — defined processes, unbreakable rules, and enforced shared strategies — need to be displaced by connective thinking, a shift to relying on network physics, and loosened to open up much greater autonomy.

Source: blog.visceralbusiness.com

Getting To Trust: Better Swift Than Deep

Venessa Miemis is trying to get a group of ‘change agents’ to collaborate, and is finding it hard going:

Venessa Miemis, How Will We Collaborate if We Can’t Trust Each Other?

The next few years are going to be defined by a culture of learning and interactivity that involves more trust, and so naturally, more risk. If we’re going to go beyond just sharing links with each other to actually *helping* each other, working together, experimenting, prototyping, and adapting to changing circumstances, *we* have to first change in order to make that possible.

I’m in the process of experimenting with this firsthand, bringing people together into an online collaboratory space, and I’ll admit – it’s not easy. We’ve got a group of ‘change agents’ who want to do things together, to form ad-hoc teams around short-term projects, make something cool happen and improve our world and our lives — but how to begin?

Each of us is a free agent, delicately riding the edge of chaos and uncertainty as we try to pave our own path. Each of us likes the sound of a peer-to-peer culture, a transition from scarcity to abundance, a move from a transactional economy to a relational economy (ht jerry michalski), and a redefinition of value and wealth. Each of us sees the promise of a new way of working, living, and Being.

And yet there is still fear.

Are you gonna steal my idea? Are you gonna follow through with your commitments? Are you gonna take the credit? Am I gonna get screwed — yet again?

My question to you is: How do we transcend this, surrender, and take the next leap of faith?

(ponder it)

Assuming you are curious enough about the possibility to find out how it could work, what is the critical component that’ll inspire you to jump?

For me, it all comes down to trust.

Not just blind trust in everyone else, but trust in myself and a commitment to move past fear and into action. Lead by example and see who wants to come with me. Become aware of who I’m connected to and choosing carefully with whom I want to build things. Take small risks together so we can gain momentum. Start having some Collective Epic Wins.

I think Venessa is trying to do something that’s very hard: she’s trying to get a group to form a collective, with a shared set of principles and shared goals. And she’s right. To get there you have to build deep trust: a polite way to say that the folks in the collective have to sort out the politics involved. In general that can take months, even when the participants share a great deal in common in education, background, and temperament.

But why form a collective? As she points out, it’s risky. If you want to build things, you can define a small project to test some ideas, and form a Hollywood-style project team to accomplish it. Instead of trying to collaborate on a big, wholly integrated vision of the future — where everything has to be discussed and agreed on before the first thing gets done — just cooperate on something fast, small, and low risk.

The way of the future is cooperation, not collaboration.

Among other reasons cooperation merely requires swift trust, a well-researched human universal. People are capable in some circumstances of relaxing their general desire to establish deep trust — that time-consuming, political practice —and will simply adopt a role in a project, and suspend their disbelief about other’s motives, etc. This is a way to get folks to suspend their innate concerns about trust and control. In these contexts, people start with the presumption that the others in the project are professionals and that everyone will focus on doing their jobs as best as the can. A lot of communication is needed to keep it all working, but much less than in deep trust organizations, like the conventional enterprise.

This is how freelancers generally work, and it’s the way that cities work.

But Venessa and her friends are involved in forming a collective, and there is no short cut for them. They will need to build deep trust, and establish processes and practices, and politics to manage them.

My recommendation to Venessa was and still is to take the short cut, though. Define some constrained projects, with more modest goals and defined time frames, and work on them with a few others. It might lead to deep trust, but even if it doesn’t you can still be working, making headway, and maybe some money, too.

Me, I’m trying to work on a few interesting projects with some smart people, but I am not pushing them into one group and trying to create a way that all of us can be involved in everything. I’m going to work with Teresa DiCairano of Intervista on ‘ambient innovation’, which is our term for social, bottom-up innovation. I’m going to work with Claude Théoret of Nexalogy exploring the science underlying social networks, and trying to make that more accessible to the average person. And I am going to push ahead with my analysis in work media — the use of streaming social media tools in the enterprise — and I will be pulling a few others into that project with me, too. But these will be three discrete projects, with non-overlapping groups of participants. I am not making everything, everything.

I am trying to remain liquid, loosely connected to others, heading the same general direction. I am specifically not trying to solidify relationships — build deep trust — before getting something done with others.

So, my general recommendation is that people should favor loose connectives — social networks with less tight ties — that rely only on swift trust. If and when you establish deep trust with individuals, perhaps during short-term, swift trust-based projects, then perhaps your can form a collective, where the principles shared common, long-term purpose.

But such collectives are not a higher form of human solidarity that we should aspire to, and are not what we have to build in order to get big things done. On the contrary. An increasing proportion of professional work is being performed by freelancers, who live in a short-term project based economy. Why should I have to agree on a long term strategic vision about the future of work media just to work with other researchers on the state of that industry, for example? Or to take the example of the city, all the stores on Main Street do not have to agree to not compete with each other, or to pool their profits, or even to paint their storefronts the same color.

The costs of deep trust are too high, in general, for what they return. This is one reason that work is changing so quickly. Companies are loosening their hold on employees, providing them more autonomy, relaxing the requirements for deep trust: becoming more like cities and less like traditional armies, with everyone is made to march in step, and pointed in the same direction, all the time.

No Future To Risk: Why Social Unrest Is Inevitable

Nicholas Kulish digs into the rise of civil unrest in recent months, and finds decentralized, bottom-up, and spontaneous resistance to established order, even those parts of the establishment that theoretically represent the interests of ‘the people’, like political parties and unions:

Nicholas Kulish, As Scorn for Vote Grows, Protests Surge Around Globe

Increasingly, citizens of all ages, but particularly the young, are rejecting conventional structures like parties and trade unions in favor of a less hierarchical, more participatory system modeled in many ways on the culture of the Web.

In that sense, the protest movements in democracies are not altogether unlike those that have rocked authoritarian governments this year, toppling longtime leaders in Tunisia, Egypt and Libya. Protesters have created their own political space online that is chilly, sometimes openly hostile, toward traditional institutions of the elite.

The critical mass of wiki and mapping tools, video and social networking sites, the communal news wire of Twitter and the ease of donations afforded by sites like PayPal makes coalitions of like-minded individuals instantly viable.

“You’re looking at a generation of 20- and 30-year-olds who are used to self-organizing,” said Yochai Benkler, a director of the Berkman Center for Internet and Society at Harvard University. “They believe life can be more participatory, more decentralized, less dependent on the traditional models of organization, either in the state or the big company. Those were the dominant ways of doing things in the industrial economy, and they aren’t anymore.”

Yonatan Levi, 26, called the tent cities that sprang up in Israel “a beautiful anarchy.” There were leaderless discussion circles like Internet chat rooms, governed, he said, by “emoticon” hand gestures like crossed forearms to signal disagreement with the latest speaker, hands held up and wiggling in the air for agreement — the same hand signs used in public assemblies in Spain. There were free lessons and food, based on the Internet conviction that everything should be available without charge.

Someone had to step in, Mr. Levi said, because “the political system has abandoned its citizens.”

The rising disillusionment comes 20 years after what was celebrated as democratic capitalism’s final victory over communism and dictatorship.

In the wake of the Soviet Union’s collapse in 1991, a consensus emerged that liberal economics combined with democratic institutions represented the only path forward. That consensus, championed by scholars like Francis Fukuyama in his book “The End of History and the Last Man,” has been shaken if not broken by a seemingly endless succession of crises — the Asian financial collapse of 1997, the Internet bubble that burst in 2000, the subprime crisis of 2007-8 and the continuing European and American debt crisis — and the seeming inability of policy makers to deal with them or cushion their people from the shocks.

Frustrated voters are not agitating for a dictator to take over. But they say they do not know where to turn at a time when political choices of the cold war era seem hollow. “Even when capitalism fell into its worst crisis since the 1920s there was no viable alternative vision,” said the British left-wing author Owen Jones.

Protests in Britain exploded into lawlessness last month. Rampaging youths smashed store windows and set fires in London and beyond, using communication systems like BlackBerry Messenger to evade the police. They had savvy and technology, Mr. Jones said, but lacked a belief that the political system represented their interests. They also lacked hope.

“The young people who took part in the riots didn’t feel they had a future to risk,” he said.

I will leave aside the political and economic motivations of the folks involved in these anti-establishment movements worldwide (if you’d like my views on that side of things, take a look at Underpaid Genius). However, as a student of social tools it is obvious to me that liquid media are so low-cost, ubiquitous, and social, that resistance movements will take on the shape of the tools that inform them.

And it also seems likely that the organizations that these activists oppose won’t adopt social tools to rally their supporters. They will use conventional media and communications. The establishment organizations are massively solid, and threatened by the apparently anarchic resistance that is popping up. But it will be like a bear trying to fight a swarm of bees.

Again, leaving aside my feelings of whether the resistance is justified, and simply accepting the premise that these protesters will continue their actions until dramatic changes take place, it seems obvious to me that this unrest will continue and it will grow.

Why? Liquid media provides a matrix in which the disaffected can easily come together around short-term and unmanaged activities. These activists don’t have to share long-term goals, pull together a complete platform, grow a large base of financial supporters, or even collate a list of all the participants of the action. There is no control, there is no organizing committee, there is no leader. This is loose alignment: cooperation.

These are the same reasons that business is moving toward a rōnin economy, based around short-term projects, leveraging freelancers and outsourced work groups. The efficiencies that arise when business politics are put aside and people simply focus on contributing to the immediate and clear-cut goals of a near-term project. I don’t have to agree with the long-term strategic goals of AOL, for example, if I come aboard for a short-term engagement. We just have to agree on highly constrained tasks for the project, and then go our own ways a few weeks or months later. I’m simply cooperating, while full-time employees of AOL have to get into line on the long-term strategy there: they have to join the collective, and collaborate consistently and over time.

So, we can expect that both sorts of pressures will impact our society. On one hand, organizations see the benefits arising using the rōnin workforce in short term projects. And on the other, the realm of social discourse is moving past talking toward outright civil unrest, leveraging the same sorts of efficiencies latent in loose cooperation.

Expect to see civil unrest increasing, directly in parallel with the adoption of these open social tools, and as the world slides into a more liquid configuration.

The New York Times

Collectives Collaborate, Connectives Cooperate ⇢

Fascinating distinction between collaborating and cooperating, the parallel notion that collectives collaborate, while ‘connectives’ cooperate:

cloudhead:

We often use these words interchangeably, but they represent fundamentally different ways of contributing to a group and each comes with its own dynamics and power structures that shape groups in different ways…

When collaborating, people work together (co-labor) on a single shared goal.
Like an orchestra which follows a script everyone has agreed upon and each musician plays their part not for its own sake but to help make something bigger.

When cooperating, people perform together (co-operate) while working on selfish yet common goals.
The logic here is “If you help me I’ll help you” and it allows for the spontaneous kind of participation that fuels peer-to-peer systems and distributed networks. If an orchestra is the sound of collaboration, then a drum circle is the sound of cooperation. 

For centuries collaboration has powered most of our society’s institutions.
This is true of everything from our schools to our governments where we have worked together through consensus to build systems of increasing complexity.

But today, cooperation is fuelling most of the disruptive innovations of our time.
In virtually every aspect of our culture, the old guard is being replaced by cooperative, self organizing, distributed systems.

Collectives collaborate. 
Collectives are part of the machinery of the previous era. They give priority to the group over the individual and encourage members to adopt a joint identity that unites them around their shared goal. 

Connectives cooperate.
A connective doesn’t give priority to the group or the individual but instead supports and encourages both simultaneously. There’s no shared sense of identity in a connective because each member is busy pursuing their own goals.

Collectives are breeding grounds for hierarchies and power struggles.
Even with the best intentions, collaboration often encourages pyramids of power and authority. The higher up the pyramid you are in a collective, the more freedom you have to carve out your own individual identity and direct the group’s efforts towards your own goals. The conductor is famous while the tuba player remains unknown. But if the tuba player gets up to leave someone needs to step in to replace her.

Connectives are self-organizing and self-sustaining.
No master architect, conductor, or blueprint is needed. You can join or leave a drum circle at any time and the beat goes on with or without you.

Wikipedia is a collective. Delicious is a connective.
Hence the brutal hierarchies and old school power structures that govern Wikipedia. Delicious on the other hand doesn’t have the same problems; No consensus is needed because people aren’t collaborating. Each user is free to use Delicious for whatever they want.

Since connectives support individual goals, they create value even when a group is small and growing.
Wikipedia is pretty much useless as an encyclopedia until it contains thousands of articles which requires a huge collaborative effort. But the very first person who used Delicious was able to get value from the system right away. As the system became more popular new kinds of value emerged.

By linking selfish yet common acts together, connectives are able to empower individuals while creating new kinds of group value.
Moving your bookmarks from your own computer to Delicious enhances their value because you can access them from anywhere, but the kind of value you get from them stays pretty much the same. Once bookmarks are shared and interconnected though, an entirely new kind of value is created … one that transcends the original act of bookmarking and yet fuels it at as well; bookmarks are no longer just about remembering but also about finding. And this illustrates the real power of connectives: they’re able to support individuals while encouraging the emergence of new kinds of group value.

Nature is a connective not a collective.
In a forest there is no script that all of the organisms follow. There is no conductor. Yet there are countless levels of interdependence and cooperation at work in which selfish goals intersect to sustain each other and create larger, unpredictable, organic patterns. 

Networks are fundamentally natural and organic processes. Although you wouldn’t know that by looking at the corporately controlled internet we have today. Today’s internet inherited the political and technical baggage of broadcast era networks whose mechanical architecture is completely out of tune with emerging logic of our connected culture.

Connective is a synonym for network in a sense, but I like the opposition to collective, and it relates to the distinction I have long made between group and ‘grouping’.

Stowe Boyd, Facebook Groups versus Groupings

Groups — addressable collections of people who become associated by invitation from the group’s owner, and who have symmetric relationships with each other — are as old as the web. You have them in Yahoo Groups, Flickr, and all over the place.

One of the most interesting and exciting advances on the social web have been ‘groupings’,  where people are spontaneously members of free-form and ad hoc associations without invitation.

For example, all those people that follow me on Twitter are in effect members of a Stowe Boyd grouping. Or all of those people that use a given tag, or follow it (I wish Twitter would implement that, by the way). Or all the people that have liked the same artist in Ping.

Consider Last.fm’s ‘virtual neighborhoods’, based on people’s music play. Wandering around in my Last.fm neighborhood introduced me to more great music in a few hours than all the people I know had played for me in years.

If I were only connected to people on Twitter that I already knew — that I invited to be friends with me — my world would be much much smaller.

Don’t get me wrong: groups have their place, especially when privacy or secrecy is needed, as in many business situations, or when planning a surprise party. But openness, transparency, and serendipity are more interesting as general principles than closedness, opaqueness, and knownness.

And now I should make the case that groupings are connectives, more about cooperation and less about about collaboration, which is more the province of collectives or groups.

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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. (More.)

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