Buzz Andersen made me aware of the cloyingly sweet prose that Path employs on its blog to introduce new features:
To each new moment, each relationship, each challenge and beginning, you bring a painter’s palette of experience. It’s dotted and smeared with every song you’ve heard, every landscape you’ve discovered and every person you’ve loved. Your moments on Path are only tiny snapshots in the enormous landscape of your life, but each fills out the picture and makes your Path something deeper, richer and more authentically you.
As Andersen says,
its a great example of the sort of over-the-top, emo self seriousness that is rapidly becoming a cloying hallmark of Apple-inspired, design-obsessed San Francisco startups