I think that companies should be as truthful as possible, and when customers point out inaccuracies in marketing materials the company should fix the issue.
Case in point: Wunderkind — the company behind the Wunderlist task manager app — has the following image and text on their website:
Which gives the impression that the tool supports something like sticky notes, widely understood as standalone notes that emulate real world post-its.
But what Wunderlist actually implements in completely different: each task in Wunderlist has a single note. Or turned around, the only notes in Wunderlist are embedded in tasks: they aren’t anything like sticky notes. Here’s an image of a Wunderlist note, embedded in a task:
Note that notes can be popped out of the task, for editing or viewing, but only temporarily. They aren’t sticky notes.
When users comment (or complain) about this inaccuracy (or falsehood) the support staff’s answers are lame.
Demonstration purposes? Demonstration of how sticky notes work in other apps?
If your implementation of notes is better than sticky notes then stop pushing the idea of sticky notes, and put up an image of what you actually have.
Wunderkind — it’s time to fix your app or your website, or both.
Yes, I know the app is free, but people’s time isn’t. I took a look at your new Wunderlist 2 today, and fully expected sticky notes. Now, I’m an analyst, so no real problem, but I bet that for every person that posted a note on your support about this — and I only picked out three — there could be hundreds that are pissed off, and didn’t contact you. They just stopped using your app, and told their buddies it’s a piece of junk.
This is just like the restaurant with cold food and bad service where the patrons don’t all complain, they just never come back.
PS If you actually implemented sticky notes — freeform notes outside of tasks but associated with projects, and having their own comment threads — I’d consider using your product, because it’s one of the features missing from Asana that I would really like to have.