Apple In The Enterprise
Jonny Evans went to EuroFinance, and hobnobbed with the bankers and financial services types, and what did he see? iPads and iPhones.
Jonny Evans, Apple’s growing place in the enterprise
Every other bank seems to compelled to produce non-consumer iPhone apps for their corporate clients. This trend’s reflected in new training provision now being made for enterprise users turning to iOS.
Bloomberg is producing an iPad app for subscribers to its world-class financial information service. This will be an extension of existing multiple-platform support, but already it looks as if the kind of intuitive access to deep financial market information this app will provide gives financial folk yet another reason to spring a few hundred dollars on the Apple device.BNP Paribas this week announced that its NeoLink client portal is now available on iPad.
On launch, Apple CEO Steve Jobs attracted a lot of attention when he called the iPad ‘magical’….turns out he may have been right.
Think about it. Just over six months since iPad reached the shops it has already built for itself the visibility it takes to attract interest from those at the heart of corporate finance. It has motivated banks, financial houses and world-class firms such as Bloomberg to produce apps for the platform.
Why?
Portability and power is part of it. Screen real estate is another. The always on connectedness of the device lends an extra string to the bow, but the main drive here is the app store.
[…]At root of all this is the relative affordability of development of apps — and not just for Apple, either, it extends beyond this to the wider world, Android, and other smartphone platforms in future….
The relative affordability of app development make it possible for larger and small firms to develop software that answers their specific needs at a cost they can sustain. This is a massively multiplayer world of niche app developments, the phrase ‘there’s an app for that’ is moving away from being trite and pervasive to becoming true.
[…]I hear one major international banking chain is already developing not one not two but literally hundreds of different iApps. .
This level of wide support for an Apple product would never have happened in the past. In the corporate/enterprise sector, at least, Apple has arrived.
My recent experience — with companies building stream applications for enterprise collaboration and coordination — is a small sample, but iPhone and iPad are just about the only mobile clients being developed. So it looks like the business world — and expecially the world of banking and finance — is moving to the iPad very very quickly indeed.
- THE APPLE INVESTOR: Analysts Race To Raise Estimates Ahead Of Routine Quarterly Blowout (AAPL, MSFT, ADBE) (businessinsider.com)
- 7” iPad Already Done — Just A Question Of Whether Or Not Apple Wants To Release It (AAPL) (businessinsider.com)
