Elop Continues His Losing Strategy: It’s Time For Him To Go

In Stephen Elop’s breezy and somewhat callous email to former Nokia staffers at Microsoft (‘Hello there’ is a poor start to firing 12,500 people), he showed that he’s continuing the losing play of fighting against Android+Samsung (and hundreds of other Asian-based competitors with Windows+Nokia. Of course, Elop might be a bit blasé since he’s fired 50,000 since taking the job as CEO of Nokia.

Elop wrote in that memo, 

In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia.

Om Malik is merciless in a recent post, pointing out that this strategy has been failing since Elop — that lunkhead — wrote the 'burning platform memo' three years ago, and pushed Nokia to drop its own Symbian OS and MeeGo activities, and adopt Windows.

Nadella’s strategy is more nuanced. He wants Windows phones to be the leader in dual use: when users need business and personal capabilities on the same phone. You don’t hear that nuance in Elop’s memo.

I bet that Elop will soon be out, and Nadella will put one of his more trusted and less tarnished executives in place.

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