It’s no longer enough for publishing editors to just edit—set direction, pick themes, identify stories, cull submissions and make prose sing. Today’s online editors need to do all of that…and react in real-time to the [engaging audience]. The new skill goes beyond content editing to content merchandising: finding the right time to publish the right article with the right headline to reach the maximum audience through the right channels.

SAY Media / Blog / What We All Really, Really Want (via tedr)

(via tedr)

Related Posts Plugin for WordPress, Blogger...