Pete Blackshaw on Nielsen BuzzMetrics

Pete Blackshaw announced the acquisition and merger of Intelliseek with BuzzMetrics to form Neilsen BuzzMetrics:

[from Intelliseek + BuzzMetrics = Nielsen BuzzMetrics]

Today, I’m incredibly pleased to announce that that consumer-centered commitment is dialing up a big notch through the creation of a new company and brand, Nielsen BuzzMetrics, that brings together the company I work for, Intelliseek, and a company equally commited to excellence in consumer-generated media and word-of-mouth analytics, BuzzMetrics — all under the Nielsen/VNU umbrella.

Pete’s taking on the role of Chief Marketing and Customer Satisfaction Officer (CM&CS0?) of the newly merged company. I will be emailing him with a few questions, and we’ll see what he says.

21 January 2006
intelliseekvnunielsenbuzzmetricpeteblackshaw
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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. (More.)

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