Unlike blogging, where you spend time thinking carefully about what you say in each post, Tumblr is really more about the moment of consciousness, and capturing a snapshot of it. Hence, where blog posts are supposed to be solid and stand-alone, Tumblr posts stand in relation to an entire thread of posts. That’s why looking at a Tumblr page is like taking a peek into a person’s stream of consciousness.

Retention, self-expression, Tumblr (via obliteratedheart)

(via kenyatta)

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