Sol Lipman, Bob Gurwin
The obsessive fixation on productivity that seems to dominate social tools in the business context can be ramped down by balancing the utility of coordinating cowork with the aspirational side of cooperation.
We are doing our work as an outgrowth of our deepest drives: to find meaning and purpose through mastery of our craft and connection with those we respect. The files and tasks and comment threads are artifacts, props, like the backdrops and fake swords at the opera, or the punctuation marks in a great work of fiction. The experience is what matters, not the gizmos.
Yes, Sol is right. We need to embrace — or actually create — a new form of community, one that is undergirded by our propensity for cooperation, and social tools that move past the rigidity and inflexibility of 20th Century ‘collaboration’. We need cooperative tools, where human connection and Maslow’s transpersonal — putting the safety, strivings, and happiness of others first — is placed at the center of our ethos. As Maslow said,
The fully developed (and very fortunate) human being working under the best conditions tends to be motivated by values which transcend himself.
This is the identity that I think Sol is talking about.