Socialogy is my new interview series, where I will interview the thought leaders, practitioners, and entrepreneurs who are informing the evolution of social business.

Searching for a term to define a science-based approach to thinking about social business, I decided to adopt socialogy:

Socialogy is the theory and practice behind social business, its tools and techniques, and their impact on business culture, structure, operations, and people.

I am going to be talking with a lot of researchers, visionaries, and practitioners who are working to push business into the 21st century, and to explore their ideas about moving onto a philosophy of business grounded in what we know about the human mind, social networks, and the emergent behaviors of connected groups.

"How do you think a scientifically-grounded understanding of people as social beings will change business in the future and how?"

In the series, I pose one question to my guests consistently: ‘How do you think a scientifically-grounded understanding of people as social beings will change business in the future and how?’ I will also dig into their current work and thinking.

I am planning to post at least two interviews a month, and if you want to be notified about this series, and other long format projects (I am at work on a book on social business, as yet unnamed) sign up for the newsletter. The series is sponsored by IBM, and I expect to be at this at least through the end of 2013. [Note: I’m being compensated for the project, but the opinions expressed in this post are my own or those of my guests, and don’t necessarily represent IBM’s positions, strategies or opinions.]

Some upcoming interviews: Euan Semple (author of Organizations Don’t Tweet, People Do), Will McGinnes (author of Culture Shock), and Jennifer Magnolfi (author of Always Building: The Programmable Environment).

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.