On Monday, Facebook put up a blog post saying “engagement has gone up 34 percent on posts from people who have more than 10,000 followers.” But Facebook did not share real numbers or metrics, leaving people guessing what 34 percent actually equals.
Meanwhile, over the weekend my Inbox filled up with dozens of e-mails from people who owned small businesses and said they had also been affected by Facebook’s news feed changes.
One of those e-mails came from a small father-and-son Web-based motorcycle company in Florida, BikersPost. The company said it had built most of its business around Facebook, but was now unable to reach its fans. Although Facebook is asking public figures to pay $7 per post to reach their subscribers, BikersPost says it is sometimes being told to pay as much $7,500 to reach the core of its subscribers and their friends.
Kris Olivera, who co-runs BikersPost, said that when his fan page had 200,000 fans, it was getting much more traffic than it did today with more than 600,000 fans. “After Facebook introduced promoted posts, we see much less traffic than a year ago,” he said.
In a statement to The New York Times, Facebook said it was not suppressing content to highlight paid posts.
Facebook is equivocating with the ‘most popular’ posts language. They have throttled down the feeds in order to gouge businesses to pay. Facebook will find pay-for-play self-defeating. Companies will drop out.