Sandberg may mean well, and she may be setting up a run for national office. But she doesn’t understand the difference between a social movement and a social network marketing campaign. Just because digital technology makes connecting possible doesn’t mean you’re actually reaching people.

People come to a social movement from the bottom up, not the top down. Sandberg has co-opted the vocabulary and romance of a social movement not to sell a cause, but herself.

She says she’s using marketing for the purpose of social idealism. But she’s actually using social idealism for the purpose of marketing.

Maureen Dowd, in Pompom Girl for Feminism, pushes back on Sheryl Sandberg’s Lean In.

The New York Times

24 February 2013 15
sheryl sandberglean inmaureen dowd

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About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. (More.)

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Socialogy

  • Brian Solis | Brian and I debunk big data, and Brian makes the case for empathy.

  • Deb Lavoy | Deb is dubious about management's inclinations, and says, 'Just because you are networked doesn’t mean it necessarily helps you understand, or realize your needs more effectively.'

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

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