Stowe Boyd, IBM’s idea of social email is email in context, not email made social


Posting this here to have a short description of social email concept to share with others:

Stowe Boyd, Somewhere, someone is building the successor to email, and it is social

Imagine a social tool in which an ongoing email thread — for example with a business customer or prospect — could be treated as a social object, like a document with several sections. Social email users could share that object with others in their workgroup, for example, annotating the thread, and assigning someone in the group to follow-up with the customer. In a sense this would be treating email as the lowest common communication channel — one that doesn’t require adoption of some new tool — while the workgroup would be communicating among themselves at the highest common communication channel: a social coordinative tool in which email is content, not context.

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