Everyblock is yet another proof point that no one understands hyperlocal, if it means anything at all
Everyblock is the newest hyperlocal bellyflop.
Jeff Sonderman, NBC closes hyperlocal, data-driven publishing pioneer EveryBlock
NBC News has shut down EveryBlock, one of the early pioneers of data-driven hyperlocal community news and information.
The decision took effect today.
The site started under a $1.1 million grant in the first-ever Knight News Challenge in 2007.
After the conclusion of its Knight grant, EveryBlock was acquired by MSNBC in 2009and the data-driven siterelaunched with a community focus in March 2011. Ownership transferred to NBC News last summer when itacquired full control of msnbc.com.
Founder Adrian Holovaty left the company last August. At the time, he reflected uponmajor points of impact, including jumpstarting movements toward open data and custom maps, strengthening neighborhoods in the 16 cities it served and releasing source code that inspired other projects.
Leaving the specifics of Everyblock to one side, its just another example of completely not understanding the intersection of local/social. Other examples: Outside.in (acquired by Patch), Patch (not yet shut down, but will be as soon as Arianna Huffington becomes CEO of AOL), Bayosphere (acquired by BackFence), and Backfence (now dead).
No one understands hyperlocal, yet.