LinkedIn is best bet for small business social media in Wall Street Journal survey ⇢

Stowe Boyd, LinkedIn is best bet for small business social media in Wall Street Journal survey

I was surprised by the results of a recent Wall Street Journal survey. While 60% of small business owners said social media tools are valuable to company growth, Linkedin was highest rated and Twitter came in a distant third.

use v usefulness

[…]

My sense is that using Twitter to simply post information is a weak approach. […] It can’t be used as a simple broadcast, or as a replacement for radio ads or coupons.

A better characterization might be that small business owners find LinkedIn a good resource because it matches the way they currently do marketing, which isn’t very social yet.

Go read the whole piece if you like.

(h/t markbirch)

31 January 2013 10
twitterlinkedinwall street journalsmall businesssocial mediasocial marketing

Notes

  1. repejota reblogged this from fernand0
  2. fernand0 reblogged this from stoweboyd
  3. wootnerd reblogged this from futuristgerd and added:
    I’m guessing 60% of small business owners are idiots who just don’t know how to use social media, especially Twitter —...
  4. app3dtv reblogged this from futuristgerd and added:
    APP3D - Check out this survey -Linkedin ranks high for small businesses.
  5. futuristgerd reblogged this from stoweboyd
  6. stoweboyd posted this

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