Crushpath is a promising take on social selling — Stowe Boyd via GigaOM Pro ⇢

I review Crushpath, a new social selling tool (I hate the term ‘CRM’). The company was founded by Sam Lawrence, the former chief marketing officer at Jive, and is based around the ‘crushpath’, a visual metaphor for the give-and-take between sales people and the prospect.

image

While Crushpath is not contact-centric, obviously it allows saving and accessing leads, and generating and sharing projections, so it will fit in with the conventional sales processes in place in most companies, today. However, Crushpath clearly has one foot firmly planted in the new social, web-centric world of business, and aligns with the social logic that today’s sales professionals would like to use, given the right tools.

Go read the whole piece at GigaOM.

12 January 2013 2
crushpathgigaomreviewssocial sellingtechsocial business

Notes

  1. stoweboyd posted this

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