The fact that the winning [2012 US presidential] campaign’s “chief data scientist” was previously employed to “maximize the efficiency of supermarket sales promotions” does not thrill me. You should be worried even if your candidate is — for the moment — better at these methods. Democracy should not just be about how to persuade people to vote for one candidate over another by any means necessary.
Zyynep Tufecki, Beware the Big Data Campaign
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I tweeted similar concerns after reading the TIME article. It’s fascinating, and I’m happy my team won, but the...
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About
Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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