The fact that the winning [2012 US presidential] campaign’s “chief data scientist” was previously employed to “maximize the efficiency of supermarket sales promotions” does not thrill me. You should be worried even if your candidate is — for the moment — better at these methods. Democracy should not just be about how to persuade people to vote for one candidate over another by any means necessary.

Zyynep Tufecki, Beware the Big Data Campaign

(via underpaidgenius)

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