Nielsen’s new Connected Devices study is out: Social Media — 44% of 18-24 year olds and close to 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV. Seeking Information — 36% of people 35-54 and 44% of people 55-64 use their tablets to dive deeper into the TV program they are currently watching. So the older folks are relying on search to make their experience of TV richer, while the youths are relying on each other.

Nielsen’s new Connected Devices study is out:

  • Social Media — 44% of 18-24 year olds and close to 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV.
  • Seeking Information — 36% of people 35-54 and 44% of people 55-64 use their tablets to dive deeper into the TV program they are currently watching.

So the older folks are relying on search to make their experience of TV richer, while the youths are relying on each other.

15 November 2012 210
second screensocial tv

Notes

  1. phlegmatictaurean reblogged this from stoweboyd
  2. vigneshpv reblogged this from stoweboyd
  3. thenagainmaybeitsme reblogged this from stoweboyd
  4. thescientificgap reblogged this from temperamentalcrimson
  5. josh1594 reblogged this from stoweboyd
  6. tasessions reblogged this from emergentfutures
  7. patronusstorm reblogged this from nofuckinginthelibrary
  8. nofuckinginthelibrary reblogged this from ebookporn and added:
    intriguing indeed
  9. zonacreativa reblogged this from thenextweb
  10. nebmedia reblogged this from thenextweb and added:
    (via TumbleOn)
  11. martinezsb11 reblogged this from forwardthinkingeducation
  12. forwardthinkingeducation reblogged this from ebookporn and added:
    Great information. The term for the types of experiences detailed below is “transmedia”. Each age group is experiencing...
  13. ebookporn reblogged this from stoweboyd
  14. hot-desk reblogged this from vertikar
  15. ricardo800 reblogged this from stoweboyd
  16. wordsmithandweb reblogged this from emergentfutures and added:
    Interesting stats of the merging of online and on TV. Every technology seems to layer on top of the use of another....
  17. vertikar reblogged this from techspotlight
  18. techscrapbook reblogged this from stoweboyd
  19. missionlog reblogged this from thenextweb
  20. pod313 reblogged this from thenextweb
  21. erhanblc reblogged this from emergentfutures
  22. rayala427 reblogged this from stoweboyd and added:
    Our dependency of social media is contributing to the information we are more willing to share with the outside world...
  23. tomasglobal reblogged this from emergentfutures and added:
    All we have is each other
  24. thatkyd reblogged this from stoweboyd
  25. ausetkmt reblogged this from emergentfutures
  26. immarocketsurgeon reblogged this from emergentfutures
  27. bhannache reblogged this from thenextweb
  28. themodernworld reblogged this from emergentfutures
  29. leahcorkery reblogged this from thenextweb
  30. This was featured in #Tech
  31. stoweboyd posted this

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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

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Socialogy

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