Twitter Attracts Users With ‘Highest Cognitive Abilities’

It appears that Twitter users — at least those in Australia, anyway — are smarter than those that favor other social networks:

The Smartest People Prefer Twitter To LinkedIn And Facebook, Research Shows [STUDY] - Shea Bennett via AllTwitter

Psychometric testing company Onetest surveyed 2,851 graduates from around Australia, exploring the outcomes (life satisfaction, salary and career progression) of people who had entered the workforce between 2002 and 2011, before cross-referencing this data against their social network of choice.

And the results? While only four percent listed Twitter as their preferred social tool, these respondents had the “highest cognitive abilities” of users across all the main social channels.

The survey revealed that Facebook was the most preferred social platform, followed by LinkedIn, but that there was no statistically significant difference between the average cognitive abilities of users other than those who favoured Twitter.

That explains a great deal about the nature of discourse at Twitter, relative to Facebook, for example.

Source: mediabistro.com

17 October 2012 72
twitterfacebookiq

Notes

  1. newmediatechnologydl242 reblogged this from stoweboyd
  2. kittyscollection reblogged this from stoweboyd
  3. justjocke reblogged this from stoweboyd
  4. jclaylife reblogged this from emergentfutures
  5. petitesam reblogged this from stoweboyd
  6. seanshaman reblogged this from stoweboyd
  7. darkmatterprojekt reblogged this from stoweboyd
  8. jinkhet reblogged this from stoweboyd
  9. blankphotoperson reblogged this from emergentfutures
  10. un reblogged this from emergentfutures and added:
    Hard to believe with all the “Hey did you see what they posted about you click this trojan fishing scam link” messages I...
  11. psteffek reblogged this from emergentfutures and added:
    What does it mean if my company blocks twitter?
  12. tec-pros reblogged this from journo-geekery
  13. strifemars reblogged this from emergentfutures and added:
    hmm realli? O.o k now i feel like joining but still am not :P
  14. ideasdash reblogged this from emergentfutures
  15. tsisenman reblogged this from emergentfutures
  16. emergentfutures reblogged this from stoweboyd
  17. prismatics999 reblogged this from stoweboyd
  18. journo-geekery reblogged this from stoweboyd and added:
    These kinds of headlines from academic studies are inevitable. And while its conclusions are grating—due to the equally...
  19. case-custom reblogged this from stoweboyd
  20. flackadelic reblogged this from stoweboyd
  21. blogciaeng reblogged this from stoweboyd and added:
    The Smartest People Prefer...exploring the outcomes (life satisfaction, salary and career...
  22. timesofmylife reblogged this from stoweboyd and added:
    Twitter = smart. Facebook = average.
  23. tsukamisu reblogged this from stoweboyd
  24. This was featured in #Tech
  25. stoweboyd posted this

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.