for all the accumulating evidence that says that executives who zero in on prospects in individual cities are much more likely to pinpoint the most promising markets for their companies, relatively few are actually acting on this intelligence. A new McKinsey survey (PDF) found that most executives still regard cities as “an irrelevant unit of strategic planning.” Less than one in five executives surveyed said they were making location decisions on the basis of individual cities rather than entire economies.
- Richard Dobbs and Jaana Remes, Where the Next Wave of Urban Growth Will Come From
via Karen Quinn Fung (counti8)
Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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