Qantas offers free iPads for all passengers, saves fuel in the process – Matthrew Humphries via Geek.com ⇢

Matthrew Humphries via Geek.com

Qantas is one of the first airlines to offer all passengers a free iPad for use during domestic flights aboard its fleet of B767 aircraft. Each iPad will allow access to the QStreaming service, which has over 200 hours of entertainment to watch. There’s also going to be in-flight Wi-Fi for those who want to surf the web and check their email.

The main reason for the free iPad offer for all passengers is competition, with Qantas wanting to attract customers away from rival Virgin Australia. But there is a massive weight saving, too.

A typical in-flight entertainment system installed in the back of every seat can weigh upwards of 2,000kg. Rip that out and replace it with hundreds of 652 gram iPads connected via WiFi, and you get a huge weight saving, even if you include the required system to hook them into the QStreaming service.

Doing a quick calculation, 375 new iPads (maximum amount of passengers a B767 can carry) weigh 244kg — much less than the 2,000kg permanently-installed alternative. For one flight that weight saving may make a small dent in fuel costs, but added up over multiple years of flights it soon becomes clear the switch is worth it.

This is going to soon be the norm.

Notes

  1. lostmemoria reblogged this from imagineblog
  2. town3country reblogged this from emergentfutures
  3. earriagada reblogged this from futuristgerd and added:
    Incluso en turista, bien Quantas, ahora es potente, será habitual y no diferenciador pronto
  4. meankarma reblogged this from futuristgerd
  5. alex-reynolds reblogged this from imagineblog
  6. greenfuturist reblogged this from stoweboyd
  7. complexitea reblogged this from futuristgerd
  8. futuristgerd reblogged this from stoweboyd and added:
    Gerd says: agreed - and not just with iPads:)
  9. inuyasha420 reblogged this from emergentfutures
  10. evolar reblogged this from imagineblog
  11. sunofthesleepless reblogged this from emergentfutures
  12. emogentcorp reblogged this from emergentfutures
  13. sockparade reblogged this from emergentfutures and added:
    Interesting idea. I wonder if the iPad can withstand the wear and tear… And how long before someone tries to steal one?
  14. imagineblog reblogged this from emergentfutures and added:
    an intersting math example, but it makes totally sense, and an Ipad will be much more comfortable to work on than these...
  15. thecollegesocialpath reblogged this from emergentfutures
  16. iamkenney reblogged this from emergentfutures and added:
    Hmph
  17. kilroyinvictus reblogged this from emergentfutures and added:
    Interesting.
  18. dbloom reblogged this from emergentfutures and added:
    Love this. They could also just make available a Qantas app for those already bringing their own iPad. That would give...
  19. pseudobabbler reblogged this from emergentfutures
  20. emergentfutures reblogged this from stoweboyd
  21. legaltwo reblogged this from stoweboyd
  22. sterling-bosch reblogged this from stoweboyd

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

  • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

  • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.