A couple of Swedish designers Anna Haupt and Terese Alstin have designed and developed a special kind of helmet: the Hovding helmet for cycling beauties. Safe beauties, that is! Because the $360 Hovding helmet functions just like an airbag collar: it looks like a scarf but it inflates in 0,1 seconds when accelerometers and gyro – meters inside detect sudden jolt. Would you rather wear a classic, traditional helmet or the futurist Hovding?
This is a spectacular example of sidestepping the design conventions of an established market, and reconceptualizing the design constraints and alternative ways to satisfy them. The airbag bike helmet by Hovding is worn like a scarf, and is passive until a crash occurs.
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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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GigaOM Research analyst and curator.
Also writing beaconstreets.com.
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