A couple of Swedish designers Anna Haupt and Terese Alstin have designed and developed a special kind of helmet: the Hovding helmet for cycling beauties. Safe beauties, that is! Because the $360 Hovding helmet functions just like an airbag collar: it looks like a scarf but it inflates in 0,1 seconds when accelerometers and gyro – meters inside detect sudden jolt. Would you rather wear a classic, traditional helmet or the futurist Hovding? (via Airbag Collar For Safe Cycling — StyleFrizz) This is a spectacular example of sidestepping the design conventions of an established market, and reconceptualizing the design constraints and alternative ways to satisfy them. The airbag bike helmet by Hovding is worn like a scarf, and is passive until a crash occurs.

A couple of Swedish designers Anna Haupt and Terese Alstin have designed and developed a special kind of helmet: the Hovding helmet for cycling beauties. Safe beauties, that is! Because the $360 Hovding helmet functions just like an airbag collar: it looks like a scarf but it inflates in 0,1 seconds when accelerometers and gyro – meters inside detect sudden jolt. Would you rather wear a classic, traditional helmet or the futurist Hovding?

(via Airbag Collar For Safe Cycling — StyleFrizz)

This is a spectacular example of sidestepping the design conventions of an established market, and reconceptualizing the design constraints and alternative ways to satisfy them. The airbag bike helmet by Hovding is worn like a scarf, and is passive until a crash occurs.

Source: stylefrizz.com

18 July 2012 9
air bag helmetbicycle helmetsbicyclesbikeshelmethovdingspeculative design

Notes

  1. thedandyunderworld reblogged this from kenyatta and added:
    A couple of Swedish designers Anna Haupt and Terese Alstin have designed and developed a special kind of helmet: the...
  2. inuyasha420 reblogged this from stoweboyd
  3. something-ridiculous reblogged this from kenyatta
  4. kenyatta reblogged this from stoweboyd
  5. stoweboyd posted this

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.