Fellow Music Lovers,
My first love has always been music; I can’t imagine my life without it. I’m a self-proclaimed music junkie obsessed with sound for as long as I can remember. My life has been enriched by music and I strive to make music more important in people’s lives.
MOG, our little company based in Berkeley, California, was given birth by a bunch of folks who were saved by the power of music. MOG is our payback to the artists that have given us so much. Our mission has been simple: Perfect your music-listening experience. For the past four years, we’ve worked to give users access to the world’s collection of music from virtually everywhere. MOG surpasses all other music services in its ease-of-use, discovery features and audio quality - now we’re ready to begin the next chapter in MOG’s journey.
We’re thrilled to announce we are joining forces with Beats™ Electronics LLC, the company co-founded by legendary artist and producer Dr. Dre with Interscope, Geffen, A&M chairman, Jimmy Iovine.
When approached by Beats, we realized it’s a company as obsessed with sound quality as we are. Both MOG and Beats share a common goal of creating a more premium sound experience and emotional connection with music in the digital era. To date, Beats has done just that through headphones, speakers, mobile phones, personal computers and automobile sound systems. The addition of MOG’s music service to the Beats portfolio will provide a truly end-to-end music experience. Beats is investing in the talent, technology and shared vision the MOG team has built, so subscribers can expect continued excellence from the best music service in the market.
MOG will continue to operate as an independent company with no immediate changes to our music service; there will be no impact on you. You’ll continue to have the same access to a vast catalog of unlimited, on-demand, high-quality music from virtually anywhere. Our talented music service team will remain intact, and I’ll maintain my role as CEO of MOG. If you have more questions about your MOG subscription specifically, here are more details in our FAQ.
I want to personally thank all of you for choosing MOG. Your continued support and feedback have given us the opportunity to share our passion and love for music. Building upon the solid foundation MOG has created, together with Beats, the possibilities around future innovation are endless.
David Hyman, Founder and CEO, MOG
- David Hyman, CEO of MOG, email announcing acquisition by Beats.
(MOG is an advisory client. I worked with David in the early days of MOG, thinking through the social dimension.)
Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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“So here is what works. Retweet the hater’s tweet, appending the phrase “I love your passion,” or some variation. This may seem counterintuitive....”