Lauren Indvik via Mashable
Thirteen percent of online Americans use Twitter, up a full 5% from November 2010, according to a Pew Research Center study released Wednesday.
Much of that growth came from younger adults, Pew found. Nearly one in five U.S. Internet users ages 25 to 34 use Twitter, up from 9% in November. Fourteen percent of users between 35 and 44 also now use the service, up from 8% a half-year previous.
But Twitter isn’t exclusively the domain of young adults; 8% of participants between 50 to 64 and 6% over the age of 65 consider themselves Twitter users, respectively.
Perhaps most intriguing is the demographic gap: 25% of African-Americans and 19% of Hispanics use the service, compared with 9% of Non-Hispanic Whites. Perhaps linked to the use of entertainment and cultural leaders?
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- fredericguarino said: the other factor is mobile - African-Americans and Latinos have ‘overindexed’ mobile data use in the US since its infancy in 2003-2004.
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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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