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The Content Strategist as Digital Curator - Erin Scime via A List Apart →

This is a great survey piece that I somehow never encountered before, and despite its age (December 2009) is a must read even today for anyone wanting to grasp what this new-fangled notion of digital curation is all about.

The Content Strategist as Digital Curator - Erin Scime via A List Apart

The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web?

Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.

For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. But today, more and more sites can be considered institutions that house evergreen assets—they collect, preserve, attend to, and create themed content packages that together, offer a unique perspective.

Go read the whole piece.

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  1. jour3510curators reblogged this from stoweboyd
  2. tonyplus reblogged this from stoweboyd and added:
    The Content Strategist as Digital Curator - Erin Scime via A List Apart The term “curate” is the interactive world’s new...
  3. vanzelst reblogged this from emergentfutures and added:
    Great piece on digital curation - written 2.5 years ago and still holding some valuable insights!
  4. johansetiawan reblogged this from emergentfutures
  5. fishhoundjon reblogged this from emergentfutures
  6. frisco reblogged this from emergentfutures and added:
    Content strategist is important - but this is taking it too far
  7. mygenerate reblogged this from emergentfutures
  8. lindseycholmes reblogged this from emergentfutures
  9. emergentfutures reblogged this from stoweboyd
  10. stoweboyd posted this

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