Special Report: Social TV and The Second Screen ⇢

I am happy to release a special report I’ve recently written, Social TV and The Second Screen, developed cooperatively by Work Talk Research and The Futures Agency. Gerd Leonhard from The Futures Agency wrote the foreword, saying

The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society.

The report addresses the transition from the old world of TV into a new era, changed from top to bottom by the social web and the emergence of today’s always-with-us mobile devices: the second screen.

From Old To New TV

The term TV carries many meanings.

TV is broadcast in various frequencies of the electromagnetic spectrum, and a wide variety of devices have been constructed to operate around the transmission and decoding of signals in those frequencies, and so the term TV can in fact refer to that spectrum. It is the device in the corner of your living room that captures those signals, and decodes them for you, or, nowadays, is more likely to get a signal transmitted through a cable network, and from coax screwed into the back.

In general, when people talk about TV they are referring to the medium of communication that the physics of TV broadcasting makes possible. And, although our civilization might have come up with dozens of forms that medium of communication might take, principally it is a form of entertainment, showing news, sporting events, sit coms, and reality TV shows, in a swirling, kaleidoscopic hodgepodge. And on free TV — broadcast or paid — TV involves a relatively large proportion of ad minutes per hour.

We are at an inflection point, where TV becomes another corner of human civilization that has fallen into the black hole called the web. As a result, in the next few years — at least in the advanced economies of the world — the way we experience TV will be changed profoundly, and the meaning of the word will change in corresponding ways.

For more information and to download, click here.

2 May 2012 21
work talk researchsocial tv and the second screensocial tvthe second screenmedianew tv

Notes

  1. futuresagency reblogged this from futuristgerd
  2. futuristgerd reblogged this from stoweboyd
  3. futuristlab reblogged this from secondaryartifacts
  4. secondaryartifacts reblogged this from stoweboyd
  5. secondscreeners reblogged this from stoweboyd
  6. ahandsomestark reblogged this from stoweboyd
  7. sam1meta reblogged this from emergentfutures
  8. emergentfutures reblogged this from stoweboyd
  9. This was featured in #Tech
  10. stoweboyd posted this

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.