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Special Report: Social TV and The Second Screen →

I am happy to release a special report I’ve recently written, Social TV and The Second Screen, developed cooperatively by Work Talk Research and The Futures Agency. Gerd Leonhard from The Futures Agency wrote the foreword, saying

The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society.

The report addresses the transition from the old world of TV into a new era, changed from top to bottom by the social web and the emergence of today’s always-with-us mobile devices: the second screen.

From Old To New TV

The term TV carries many meanings.

TV is broadcast in various frequencies of the electromagnetic spectrum, and a wide variety of devices have been constructed to operate around the transmission and decoding of signals in those frequencies, and so the term TV can in fact refer to that spectrum. It is the device in the corner of your living room that captures those signals, and decodes them for you, or, nowadays, is more likely to get a signal transmitted through a cable network, and from coax screwed into the back.

In general, when people talk about TV they are referring to the medium of communication that the physics of TV broadcasting makes possible. And, although our civilization might have come up with dozens of forms that medium of communication might take, principally it is a form of entertainment, showing news, sporting events, sit coms, and reality TV shows, in a swirling, kaleidoscopic hodgepodge. And on free TV — broadcast or paid — TV involves a relatively large proportion of ad minutes per hour.

We are at an inflection point, where TV becomes another corner of human civilization that has fallen into the black hole called the web. As a result, in the next few years — at least in the advanced economies of the world — the way we experience TV will be changed profoundly, and the meaning of the word will change in corresponding ways.

For more information and to download, click here.

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