I hate gamification. Gamification is to play what crowdsourcing is to open source. How can we take this natural, cultural drive toward connection, meaning, purpose, and participation and incorporate it into the economic-growth requirement of corporate capitalism? Foursquare is the easiest example, but everybody’s doing it. I’m sure there are folks at Merrill Lynch gamifying their stock portfolios.
Douglas Rushkoff, interviewed by Samatha Hinds in The New Inquiry, 3
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Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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GigaOM Research analyst and curator.
Also writing beaconstreets.com.
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