The trouble with market research is that people don’t think how they feel, they don’t say what the think, and they don’t do what they say.

David Olgivy

5 April 2012 22
market researchdavid olgivymarketing

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About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

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GigaOM Research analyst and curator.

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Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

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