Magazine Group Offers Guidelines for Tablets - Tanzina Vega via NYTimes.com ⇢

Confusion in the way publishers report readership on tablet publications is being reduced by new standards:

Tanzina Vega via NYTimes.com

On Monday, the Association of Magazine Media will announce a set of voluntary guidelines developed by representatives from the magazine publishers Bonnier, Condé Nast, Forbes, Hearst, Martha Stewart Living Omnimedia, Meredith and Time Inc.

The guidelines will cover how magazines measure their tablet editions, the vocabulary used in those definitions and time frames for when reader data will be released. The measures include the total number of a publication’s digital issues and the number of readers by issue. They will also count the number of times a reader opens a tablet issue (called a session), how much time that reader spends reading each issue and the average number of sessions per reader per issue.

And readership is going up, so we can expect ad rates to do so as well.

2 April 2012 2
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Notes

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