Trying to recreate the scarcity of content that used to exist in print — when media outlets controlled not only the creation of news but the platforms through which it was distributed — by using paywalls and subscription apps is fundamentally a losing battle. Many users want that content to be part of a larger digital experience, whether it’s through an aggregation app like Flipboard or through Facebook or Twitter. If your content is not designed to take advantage of that, you will be missing a larger and larger proportion of the audience you need.

Mathew Ingram, responding to new research from Pew, in If you have news, it will be aggregated and/or curated via GigaOM

Source: gigaom.com

21 March 2012 33
aggregationcurationfacebooknew mediasocial mediathe new news cycletwitterflipboard

Notes

  1. namosays reblogged this from futuristgerd
  2. rafaelmarxuach reblogged this from emergentfutures
  3. thenagainmaybeitsme reblogged this from emergentfutures
  4. theconsciousrepublic reblogged this from emergentfutures
  5. higherthanmost1 reblogged this from emergentfutures
  6. ofletters reblogged this from emergentfutures
  7. khoriwalkerjohn reblogged this from emergentfutures
  8. officefordesignoperations reblogged this from emergentfutures
  9. emergentfutures reblogged this from stoweboyd
  10. greggyour reblogged this from stoweboyd
  11. occupywallsheet reblogged this from stoweboyd
  12. futuristgerd reblogged this from stoweboyd
  13. thenelsontwins reblogged this from crazyforcheesecake
  14. crazyforcheesecake reblogged this from stoweboyd
  15. unknown20troper reblogged this from ahandsomestark
  16. ahandsomestark reblogged this from stoweboyd
  17. This was featured in #Tech
  18. stoweboyd posted this

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.