Why Most Newspapers Will Fail: Deep Inertia

Newspapers as a a whole are not making a transition to the new media landscape:

A Harsh Reality for Newspapers - Brain Stelter via NY Times

Last year, researchers at the Project for Excellence in Journalism persuaded six companies that own 121 newspapers to share private data about the financial performance of many of their papers. And the findings were grim.

On average, for every new dollar the newspapers were earning in new digital advertising revenue, they were losing $7 in print advertising revenue. The papers seemed not to be diversifying their revenue streams or coming up with innovative products at a fast enough clip.

[…]

“Only 40 percent of papers say targeted advertising is a major part of their sales efforts,” the report states. “Most papers are not putting major effort into selling ‘smart’ or customized digital ads, the category expected to soon dominate local advertising.”

I don’t think that the NY Times — where I read this story — is pushing personalized ads to me. If they were, I wouldn’t be seeing Fashion Week all over the page.

5 March 2012 21
newspapersadssmart adsny times

Notes

  1. kevanboyles reblogged this from futuramb
  2. mjmonty reblogged this from emergentfutures and added:
    I just search for news online. I dont care the newspaper name or publisher. If I check 3 or 4 articles I can get a...
  3. trimmerinsurancegroup reblogged this from insuremedia
  4. homeownersinsurancemiami reblogged this from emergentfutures
  5. futuristlab reblogged this from futuramb and added:
    The future of newspapers = extinction?
  6. futuramb reblogged this from emergentfutures
  7. ahandsomestark reblogged this from stoweboyd
  8. emergentfutures reblogged this from stoweboyd
  9. insuremedia reblogged this from stoweboyd
  10. exitcreative reblogged this from stoweboyd
  11. digitalgoverning reblogged this from stoweboyd and added:
    That is why certain digital news sources like The Huffington Post are forging ahead. They were digital properties from...
  12. stoweboyd posted this

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