MG Siegler confesses that he and many other tech writers have been doing a piss-poor job:
MG Siegler, Content Everywhere, But Not A Drop To Drink via ParisLemon
Most of what is written about the tech world — both in blog form and old school media form — is bullshit. I won’t try to put some arbitrary label on it like 80%, but it’s a lot. There’s more bullshit than there is 100% pure, legitimate information.
The problem is systemic. Print circulation is dying and pageviews are all that matter in keeping advertisers happy. This means, whether writers like it or not, there’s an underlying drive for both sensationalism and more — more — more.
Read the stories that are published in the tech blogosphere tomorrow. Are most published because the writer put in a lot of work or original thought? No, most are published because more — more — more content leads to more — more — more pageviews.
Most are stories written with little or no research done. They’re written as quickly as possible. The faster the better. Most are just rehashing information that spread by some other means. But that’s great, it means stories can be written without any burden beyond the writer having to read a little bit and type words fast. Many are written without the writer even having to think.
I’m completely serious in saying that.
There will be 25 stories about Google TV or something else tomorrow which will all say basically the same thing. Maybe one or two of those stories will have actual insight or information. Maybe none will. If any do, it’s the exception, not the rule.
As one of the most prolific tech bloggers over the period of a few years, I was just as guilty of this as anyone. I had a job to do, and I did it. And to be honest, I saw absolutely nothing wrong with it at the time. And if you did, you just didn’t get it.
But now I have more perspective. I was wrong.
In a field of public discourse in which 80% of everything is bullshit, the value of enlightened curation and filtration goes up exponentially. Not 80% but 10,000%. Siegler is inadvertently making the case for ‘know your curator’, while pulling down the pants of the tech blogging world.
I will leave aside any deep analysis on Siegler’s change of heart, now that he isn’t another racetrack greyhound chasing a plastic rabbit, but I will simply observe that he was in on the fix at one of the most prominent tech sites — TechCrunch — whose outsized personalities and dramatic style perhaps was a sort of legerdemain, intended to take our eyes off what was being written, and to make themselves part of the new gonzo tech news cycle instead of thoughtfully reporting on it.