The unwillingness of Facebook and Google to share a public commons when it comes to the intersection of search and social is corrosive to the connective tissue of our shared culture. But as with all things Internet, we’ll just identify the damage and route around it. It’s just too bad we have to do that, and in the long run, it’s bad for Facebook, bad for Google, and bad for all of us. (BTW, Google also doesn’t show Twitter or Flickr results either, or any other “social” service. Just its own, Google and Picasa.)

- John Battelle, Search, Plus Your World, As Long As It’s Our World

Once again, Google steps in a pile of doodoo with its maladroit efforts in trying to absorb the social web. Unwilling to simply index things and offer them up as search results, Google wants to ‘socialize’ search. What this means is that search is just another battlefield for Google to fight the war for the future against Facebook, Twitter, etc.

On one hand, you have to admit that Google faces a new world, one that is increasingly social, and the search company has to get in there. But this is not the way to do it.

I continue to be amazed that Google doesn’t look at its email and calendar apps as a good place to build social, instead of dicking around with search.

Source: battellemedia.com

18 January 2012 66
googlefacebooktwittersocial webgoogle+search

Notes

  1. ladielette reblogged this from stoweboyd
  2. silicone-make-up-base-for-normal reblogged this from stoweboyd
  3. prix-samsung-chat-335 reblogged this from stoweboyd
  4. martin-rutter-hundetrainer reblogged this from stoweboyd
  5. hamorrhoiden-bluten-was-tun reblogged this from stoweboyd
  6. hd-beamer-test-2012 reblogged this from stoweboyd
  7. pinkoatheist reblogged this from emergentfutures
  8. justbeingseriouslysocial reblogged this from stoweboyd
  9. blogishthing reblogged this from stoweboyd
  10. samuelrsolomon reblogged this from stoweboyd
  11. piedpiperpariah reblogged this from emergentfutures
  12. sallysspecialservices reblogged this from stoweboyd
  13. ahandsomestark reblogged this from stoweboyd
  14. moonhowler56 reblogged this from emergentfutures
  15. shorthairedgirl reblogged this from emergentfutures
  16. rebeltommie reblogged this from emergentfutures
  17. mistastealyogurl reblogged this from emergentfutures
  18. tenabxtch reblogged this from emergentfutures
  19. emergentfutures reblogged this from stoweboyd
  20. This was featured in #Tech
  21. paulisakson reblogged this from stoweboyd
  22. proletarianinstinct reblogged this from stoweboyd
  23. sosungalittleclodofclay reblogged this from stoweboyd
  24. stoweboyd posted this

← Previous Post Next Post →

About

Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.

Working on longer format projects, Sign up for the newsletter.

GigaOM Research analyst and curator.

Also writing beaconstreets.com.

Contact me. or ask me a question.



My Vizify profile.

Socialogy

  • John Hagel | John offers up some great insights, like the fact that passion is lower the larger that businesses get.

  • Euan Semple | A chat with my old pal, and the author of Organizations Don't Tweet, People Do

  • Will McInnes | The author of Culture Shock and managing director of Nixon/McInnes

  • Jennifer Magnolfi | An interview with the woman who said, 'Work is not a place you go, it's a thing you do'.

    • Hot Now

  • What Drives Us? | A draft chapter of my book, discussing motivations, Maslow's hierarchy, and fluidarity.

  • Socialogy: Interview With John Hagel | I Speak with Joh Hagel about the innovation at the edge.

  • Complex organisation arises from webs of interaction among causal factors | So, it turns out that DNA is, in fact, a great metaphor for business culture, but only after you realize that DNA is not a few hundred off-on switches, but instead a universe of unknowable complexities, that we can interact with, and understand at some abstract cartoonish level, but not control, and never fully comprehend.

  • Bitcoin May Be the Global Economy’s Last Safe Haven | Paul Ford

  • Innovators Get Better With Age | Companies make a mistake by relying too much on the innoations of the young, because Nobel laureats don't come into their prime until their 50s.

    • Oldie

  • Infodemics | 2009 | Passing incomplete or inaccurate information about some risk event can make people take actions that increase the damage of the event itself.

    • Lynx theme created by Andrew Stichbury for Tumblr.