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IKEA Urbanism: A New Era In Urban Design? — The Pop-Up City

http://popupcity.net/2011/11/ikea-urbanism-a-new-era-in-urban-design/

Will the new era of architecture be the era of IKEA urbanism? IKEA has proposed to build a complete neighborhood in East London. The Swedish furniture giant tries to implement its ideas and concepts in new fields of knowledge and urbanism. After its injection of each single family’s interior with cheap design furniture and the introduction of the IKEA standard house by daughter company BoKlok, it seems to be time for a complete IKEA neighborhood, reports the Huffington Post, LandProp — also part of the IKEA group — is planning to build a neighborhood of 1,200 houses, shops, cafés and a 350-room hotel.

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