Jason Calcanis says he spoke with Steve Jobs about the Facebook flare-up. Whether he did or not, what he posted in his email newsletter is dead-on:
Anyway, here is what Steve Jobs is thinking during the keynote:
Now, certainly you’ve heard about Apple’s huge data center in North Carolina. You know, the one that reportedly cost one *billion* dollars. Experts say that Apple’s data center cost roughly double what Google and Facebook spent on similar facilities.
Apple’s massive, cash-generating successes have come from soup-to-nuts services like iTunes and the iPod, the App Store and the iPhone. It’s a logical conclusion that Apple would want to take on the social and search layers next.
PING is not music service; it’s a social network precursor.
Game Center is not a game matching service; it’s a social network precursor.
The largest and most-loved Apple product line—to the tune of over 275 million units sold—is the iPod. Their second biggest revenue success is the iPhone, of course. In order to use it, you need to put in a credit card.
Facebook and Twitter have users. Apple has customers.
The difference? Customers give you their credit card number.
Jason goes on to suggest that Jobs should acquire Twitter and Zygna: maybe so. He doesn’t mention Netflix, which I think is more central to his long term goal: the battle for the living room (see Social TV: The Future Of TV Is Social).
But it is clear that billions of iPod, iPhones, Mac, and iPads form an awfully large base of users to start with, if you are launching a new social network.
I remember trying to convince Adobe to roll out an instant messaging product in the late ’90s, since Adobe’s free player was on 98% of computers. They told me they didn’t want to be in that business.
Jobs clearly wants to be in the social network business, and with one giant step he has gotten pretty close to the front of the pack.
- Ping-Facebook Partnership Killed By ‘Onerous Terms,’ Steve Jobs Says (huffingtonpost.com)
- If Apple Can’t Deal With Facebook’s “Onerous” Terms For Ping, Why Is It In Apple’s Keynote Screenshots? [Apple] (gizmodo.com)
- Steve Jobs on Why Facebook Is Not Part of Apple’s New Ping Music Social Network: “Onerous Terms” (kara.allthingsd.com)