Term you will see:”Growth Hacker” formerly viral marketer, guerrilla marketer, data driven marketer.— Jeremiah Owyang (@jowyang) May 6, 2013
This is going to be like ‘personal branding’ — a term we’ll hear all the time but cringe every time.
If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.
This thinking is totally wrong, an authoritarian, absolutist remark. People have the right to entertain all sorts of unpalatable and unpopular ideas, and it is generally the well-off and powerful who don’t want to recognize that. This is the West Coast libertarianism that comes pouring out of Mark Zuckerberg, too, advocating a single, absolutely consistent identity online at all times.
I love the simplistic, beautiful onboarding experiences that betaworks creates for its apps. The screenshots above are from the first time you open the new Dots game betaworks released. The intro experience for Tapestry was really enjoyable too.
Web anthropologist, futurist, author. My focus is the future, and the tectonic forces pushing business, media, and society into an unclear and accelerating future. more.
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GigaOM Research analyst and curator.
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