May 2005
6 tags
Metaphors Matter: Collaborative Technology Versus...
My friend, Doc Searls, one of the visionaries behind the Cluetrain Manifesto, and an all around great mind, is fond of pointing out how important metaphors are. How we frame a discussion, or structure our terminology about something, can have much more profound impacts than we might at first imagine. For example, he recently argued (at the Les Blogs conference in Paris), that the First Amendment...
