The future always comes looking like a toy.
Benedict Evans, In mobile, disruption comes from above
Evans goes on to say, regarding cell phones:
The tech industry is very used to the idea that incumbents always laugh at disruption because though it’s cheap, it’s also crap, not realizing that history tells us it will get better. But we also have to remember not to laugh at things that are amazing but way too expensive, because history tells us they might get better and cheaper, faster than you can add ‘amazing’ and put it through a waterfall.