Kids used to ask each other: If a tree falls in a forest and no one hears, does it make a sound? Now there’s a microphone in every tree and a loudspeaker on every branch, not to mention the video cameras, and we’ve entered the condition that David Foster Wallace called Total Noise: “the tsunami of available fact, context, and perspective.”
This week was a watershed for Total Noise. When terrible things happen, people naturally reach out for information, which used to mean turning on the television. The rewards (and I use the word in its Pavlovian sense) can be visceral and immediate, if you want to see more bombs explode or towers fall, and plenty of us do. But others are learning not to do that.
You can get your cable news secondhand, via Twitter or the blogs, which is a little like using a mirror to avoid gazing upon the Gorgon directly.
We need to get smarter about the vectors of time and information flow. We know what the hurry is, of course. It is devoutly felt at CNN and Fox News that prestige or viewership or both depend on being the first, even if only by seconds, to announce practically anything. They continue to believe this, even though no one remembers which of them was first to announce erroneously that the Supreme Court had overturned the Affordable Care Act—rushing to botch a fact that had been officially released to the entire infosphere and would soon be universally available to everyone. “We gave our viewers the news as it happened,” Fox said smugly later that day.
It starts to feel as though we’re Pavlov’s dogs—subjects in a vast experiment in operant conditioning. The craving for information leads to behaviors that are alternately rewarded and punished. If instantaneity is what we want, television cannot compete with cyberspace. Nor does the hive mind wait for officialdom.
We’re starting to sense what may happen when everything is seen and everyone is connected. Bits of intelligence amid the din; and new forms of banality. Within hours of his death, the world could examine the videos Tamerlan Tsarnaev watched in his YouTube account and, on his Amazon wish list, some books he wanted.
James Gleick, “Total Noise,” Only Louder via New York magazine