Gary Tan surveyed a bunch of teenagers about social network use, and manages to spend the whole article talking about Facebook, Instagram, and Snapchat, even when Tumblr caputures the largest use across the board:
I surveyed 1,038 people in two groups – those aged 13-18 (546 responses) and 19-25 (492 responses) and asked which services they used regularly (defined by several hours per week or more, multiple answers OK).
I find the growing adoption of Tumblr over Facebook and Twitter a really fascinating development. Since Tan didn’t ask much about what the kids are actually doing on these services we don’t know if Tumblr use is for ‘photos only’ and principally for hipster middle schoolers passing along other’s posts as Josh Miller’s teenage sister said recently.
Another proof in the works that Facebook is the new AOL. You’ll start hearing the stories about why Facebook should start buying media companies or a TV network, next.