On one end of the wedge, there is an individual’s news feed, and their level of attention to it; that’s a small place, and there isn’t room for a lot of different media organizations to speak to people there. On the other end, the number of people who rely on those feeds to tell them what to view on the web—to use it as not just their main but really their only portal to the wide web—is constantly increasing. Right now is the time to kick everyone else out of there. That, I believe, is what BuzzFeed is being built to do.
– Tom Gerevan, Some best-guesses about what BuzzFeed is up to, and why it is in fact about Arianna, a little via Capital New York
Buzzfeed is trying to live in the stream, a liquid media play.