I Cracked It

The rumors are flying about Apple rolling out a game-changing TV, because of Walter Isaacson quoting Jobs as saying ‘I cracked it’. Some level of reserve is appropriate, I guess considering how old and entrenched the TV industry is. But, isn’t that a perfect recipe for disruption?

I’ve been talking about Apple’s push to win ‘the battle for the livingroom’ for years. Given Apple TV, and the rise of the post-PC world, Apple will obviously continue the push into the living room. Apple TV is to the next Apple Television as Newton was to the iPad. A foray, an exercise: a hobby, as Jobs said.

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